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SUMMARY:2026 SWSCC Educational Meeting - October
DESCRIPTION: 
  
 October - SWSCC Educational Event - 10/21/26 
 Wher
 e: 
 Salt Traders Restaurant
 2850 N Interstate Hwy 35\, Round Rock\, T
 X 78681
 When - 5pm-8pm
 Topic - Defining the Category of Hair Longevity
 
 Who: Hannah Fletcher - Technical Marketing Specialist at Active Concep
 ts
 Hannah Fletcher brings a dynamic blend of life sciences\, psychology\
 , and commercial strategy to her role as a Technical Marketing Specialist 
 at Active Concepts. A graduate of Clemson University with a Bachelor of Sc
 ience in Psychology and a minor in Life Sciences\, Hannah began her career
  in orthopedic medical device sales\, where she developed expertise in tec
 hnical product education\, cross-functional collaboration\, and driving gr
 owth in fast-paced clinical environments. She has since transitioned into 
 the personal care industry\, where she thrives at the intersection of scie
 nce and storytelling. At Active Concepts\, Hannah specializes in translati
 ng complex ingredient science into clear\, compelling narratives that reso
 nate with global beauty brands. Driven by curiosity and creativity\, she i
 s passionate about helping redefine what innovation looks like in personal
  care\, transforming advanced science into meaningful solutions that eleva
 te the industry.
  
 Title: Defining the Category of Hair Longevity
 A
 bstract: Hair longevity is emerging as a category in the making\, much lik
 e skin health before barrier function and microbiome support became indust
 ry hallmarks. This session explores the biomarkers and science shaping a h
 air longevity framework\, and how the industry is beginning to define what
  \"hair longevity\" actually means.
 We'll examine the pillars taking sha
 pe: the emerging hallmarks of long-term hair health\, how these parallel t
 he maturation of skin health science\, and how brands and ingredient suppl
 iers are already starting to stake claims in this space.
 With hair longe
 vity gaining momentum but not yet consolidated\, this is a critical window
  for innovators to help define\, rather than react to\, the category's sta
 ndards. This talk offers a timely look at where the science stands\, who's
  shaping the conversation\, and how to get involved.
  
DTSTART:20261021T050000Z
DTEND:20261021T050000Z
DTSTAMP:20230707T034708Z
ORGANIZER;CN=Southwest Society of Cosmetic Chemists:MAILTO:events@swscc.org
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